Simone Talarico Ross

The Articles

What I write about when nobody is selling.

Essays on positioning, price and the words that decide whether a business sounds like a leader or like everyone else. Written the way I used to write for a business magazine, which means no filler and nothing I haven't seen happen.

Why Excellent Businesses Sound Cheaper Than They Are

By Simone Talarico Ross · November 2026

Excellent businesses sound cheaper than they are because their language stayed the size of the business they used to be. What a 2008 wine study inside a brain scanner says about the words you use long before anyone sees your price.