01 · Private · Six months
Premium Shift Consulting
I build your premium story, then I stay beside you while you sell it.
From $24,000See Premium Shift Consulting
Clarity is the new programming language
Your work is premium. Your position in the market hasn't caught up, yet.
I'm Simone Talarico Ross, Chief Clarity Officer at Simone & Company, and I work with founders and executives whose businesses are worth far more than their market can currently tell. I close that gap in the three places it costs you money, which is how you show up to an audience that doesn't know you yet, how you explain your value while a buyer is deciding, and how your team and your AI repeat it when you're not in the room.
50+ CEOs and executives interviewedAs a journalist and chief editor deciding which business stories deserved a page, which trained me to hear in two minutes whether a company sounds like a leader or like everyone else.
10 years in emergency roomsWhere the symptom someone walks in with is rarely what is actually wrong, which is why I look for the cause of stalled growth instead of treating the complaint.
12 years building revenue systemsThe funnels, automations and CRMs behind my own business and my clients', which is where I learned that a system only performs as well as the words running through it.
Television business contributorExplaining neuromarketing and the psychology of buying inside a few minutes of airtime, which is the discipline of saying something valuable in very little space.
Where I've spoken
Oceanside Chamber of CommerceConnect for SuccessTEAM Referral NetworkITEXRancho Santa Fe Business & Professional WomenOnline workshops in the US and Brazil
The Essay
Why excellent businesses sound cheaper than they are
In the age of AI, a leader's most valuable skill is saying exactly what they mean, to the team that builds it, the buyer who pays for it, the audience watching online and the machine doing the work.
Most service businesses that lose clients to less experienced competitors don't have a quality problem, they have a language problem. The work grew, but the way they describe it stayed the same size, so clients compare them with people who deliver half as much and decide on price.
Why does the better business lose the client?
Clients rarely choose the most qualified option, because from the outside they can't measure qualification. They choose the one that's easiest to recognize as right for them, and they recognize it through words: your bio, the name of your offer, the sentence right before your price, the way you answer "so what do you do?" at a networking table.
What makes a business sound cheaper than it is?
I hear it in the first twenty minutes of almost every conversation. A business owner with fifteen years of experience introduces herself the same way she did in her first year, an offer is described by what it includes instead of what it changes, and the price shows up before the client has said what they need. None of it is wrong, it's just sized for a business that no longer exists.
Will more content fix it?
Rarely, because volume only spreads whatever is already there. What works is content built out of what you have actually seen and solved, in words that describe it precisely. Pulling that out of someone and naming it correctly is the real work, and it is the part that still takes a person.
The Premium Shift
They decide what you're worth before they ever see your work.
The Premium Shift is how I work with leaders who are already excellent at what they do and are ready to be understood for it. The work starts well before any writing, because the thing that makes you worth more than the person sitting next to you at that table is usually something you stopped noticing years ago, since to you it is simply how you work.
That is also why so much of what gets published sounds the same. AI writes beautifully from whatever it is given, so when nobody has gone looking for what is genuinely different about a business, it writes the average of the category, and the market reads it as average too. My job is to find the raw material first, and I find it the way I found it as a journalist, by interviewing you until you say the thing you have never said out loud in a sales conversation.
That is what sits underneath all three ways of working with me. The gap opens on the outside, where your market reads you and decides what league you belong in, in the room, where a buyer says let me think about it and never comes back, and on the inside, where your team and your AI repeat back whatever you gave them.
There are three ways to work with me, all of them private, depending on how much you want me to build with you.
02 · Private · Four months
Magnetic Sales Method™
I coach you, privately, to sell what you already have.
From $8,000See the MSM program details
03 · Private · One hour
Positioning Clarity Session
Not sure where to start? Start by solving one challenge.
Signature · Private · Six months
Premium Shift Consulting
I build your premium story, then I stay beside you while you sell it.
I design your positioning and visibility strategy first, then the writing starts. Working privately with you, I go through everything your clients hear before they hire you, from the way you introduce yourself and the name of your offer to your proposals, your social media channels and the words your team uses when you're not in the room. Then I build your Premium Story, the version of your business that makes your price feel obvious, and you take it into real conversations with me right beside you.
Month 1
Diagnostics and Planning
I'll interview you a couple of times, because I need to know your business in a very deep way. Then I put my investigative journalism skills to work, reviewing every channel and online resource to understand where you are, what you already have and who your competitors are, and we finish the month with a plan to make sure what you offer is seen as premium, so you can sell at a higher ticket.
Month 2
Your Premium Story and OFFER
We restructure your OFFER and set it up to show the premium value it really has. I create your brand book with your positioning, your message and your content direction, including your Premium Language Guide with the words to keep, swap and never use again.
Months 3 to 5
Communication and Sales in Action
Your bios and profiles get rewritten, and for ninety days I write premium thought leadership content for you on the social media channel you choose to focus on. At the same time, I build your sales system with a map of your customer journey and the scripts for your DMs, discovery calls and follow ups, so you sell consistently instead of only when you remember to.
Month 6
Accountability and Your Roadmap
This is the accountability month, where we make sure you're implementing every element we built together, and I build the roadmap you'll follow for the next six months.
Always included
Private calls every other week, Voxer support between them, and my eyes on your DMs, proposals and sales conversations. Plus the pieces your business specifically needs, whether that's client agreements, a paid way to handle "can I pick your brain" requests or a prospect list for a new niche.
From $24,000By application · One new consulting client a month
Apply for Premium Shift ConsultingFor leadership teams and custom engagements, from $40,000. Tell me about your company
Private coaching · Four months
Magnetic Sales Method™
I coach you, privately, to sell what you already have.
Some businesses don't need a new story, they need to stop losing the sale inside the conversation. Magnetic Sales Method™ is four months of private coaching built on four pillars and on the sales psychology I've studied for years. You bring your offer and your real conversations, I review your DMs, sales calls and materials, and you leave with the words to use when you present your price and when someone says "let me think about it."
ClarityConvictionCommunicationConnection
The CAPSULE EVENT™
My own sales call method, created for business owners who feel uncomfortable selling, and you only learn it inside the program.
- Three phases of five weeks, plus a wrap up week
- Private calls and Voxer support
- My review of your DMs, sales conversations and materials
- Scripts for the moments where you usually lose the sale
From $8,000Or 3 payments of $3,000 · By application
Apply for Magnetic Sales Method™Private session · One hour plus one week of support
Positioning Clarity Session
Not sure where to start? Start by solving one challenge.
Before journalism, I spent about ten years as a nurse assistant in emergency rooms, and the first thing I learned there still runs my work: the symptom someone walks in with is rarely what's actually wrong. So in this session we find what's really in the way, and you leave knowing exactly what to do about it.
Before we meet, I send you a few questions, so we arrive already knowing which challenge we're solving, whether that's one specific problem or the fact that you don't know where to start. Then, in one private hour together, I give you the solution and the action steps, and for the next week you have me on Voxer while you put them into practice.
What you get
- A few questions before the session, so no time is wasted
- A solution for the one challenge holding you back
- A clear plan with your action steps
- One week of Voxer support while you implement
$2,500Credited toward Premium Shift Consulting within 30 days
Let's chat to see if it's right for youLetters from clients
What my clients say when the language changes
"Simone is an absolute expert. She makes the seemingly overwhelming practical and easy… I highly recommend Simone to anyone who is looking to grow their business."
Wanda Allen · Follow Up Strategies Coach
The journalist the market saw as a video producer
She had fifteen years on air and a background in psychology, but the question she heard most was "how much for a video?" Her mastery was there, the way she communicated it wasn't. Once we changed how she described and structured her work, she raised her price by 64 percent and opened a premium consulting practice for business owners who want to work with someone of her experience on a more private basis.
"You know there's a mess inside the closet. You know what you have, but you don't know where it is, and you don't really know how to organize it."
"With this base, everything is so much clearer, to approach people, to talk, to show my work, even to charge."
Francine Zanardi
The consultant who once charged fifty dollars to help someone
The way she talked about her work made it sound like a favor. We changed her language and the structure of her offers, and today she charges $230 for a color analysis and $290 for a single look, asks her questions before she ever says a price, and turned the free coffee requests into a paid session.
"Today I feel safer. I'm comfortable asking the right questions, because I know how to start."
Vanessa Napolitano
The restaurant whose premium story wasn't on the menu
Their marketing was already good, and they had something premium all along: an authentic family history and Cuban recipes made from scratch. The way they communicated just wasn't showing it. We changed the language they used to share their family history and restructured the way they offered their whole menu, so it finally presented the premium experience it already was. They went on to open a second restaurant and double their revenue.
The coach who worried her message wasn't clear
She was undercharging and finding clients only now and then. Once her message showed the real value of what she knew, she started training the practitioners who do her work, and now she has a certification program and hosts a podcast. Her work is now seen as so premium and valued that she has been considered to speak at the World Congress on Recurrent Pregnancy Loss.
"Before… I didn't know how to get my program seen. Now I do."
Sharna Southan
"Sometimes obvious things aren't so obvious and you need the expert like Simone to be able to point those out. She makes it easy and doable."
Kara HoratFounder of Connect for Success
"When it's something I'm a little uncomfortable to do, because I've never done it, she talks me through it, and it feels extremely supportive, it kicks me into gear."
Laurie TeixeiraLimiting Beliefs & Trauma Coach
The Editor's Note
I'm the editor your business never had.
For years, as chief editor of a business magazine, I interviewed more than fifty CEOs and decided which of their stories deserved a page, so I learned very fast which companies sounded like leaders and which ones sounded like everyone else, usually by the second paragraph.
Before journalism, I spent about ten years as a nurse assistant, in emergency rooms, pediatric emergency, cardiology and the cath labs, and that is where I learned to look for the cause instead of treating the symptom. So when a company tells me growth has stalled, I don't start with more content, I start with what their market, their buyers and their own team are actually hearing.
I grew up in Rio de Janeiro and have lived in the US since 2006, and building a business in a second language taught me how much a single word changes what people understand. I've had my own business since 2014, first as a digital marketing agency owner, then building the funnels and automations behind other people's growth, then coaching, and now consulting, and every time something stalled I found the same thing underneath it, a business that couldn't explain itself clearly.
These days I run my own business with AI doing a real part of the work, and that taught me the same lesson from a new direction, which is that you can't design work you can't describe. An AI agent, a new hire and a buyer all fail the same way, when the leader knows exactly what they want and can't say it.
The rest of me is a Brazilian who loves soccer and warm weather, lives in California with my husband and will interrupt you mid sentence to swap one of your words, because it painted the wrong picture in your listener's mind.
Simone Talarico Ross
For Teams
AI for Teams
Your AI is only as clear as the person briefing it, which is why it works beautifully for one person on your team and frustrates everyone else. When five people brief it five different ways, your clients hear five different companies, and the output comes back to be rewritten by whoever cares most.
BCG's 2025 workplace study found that only a quarter of frontline employees say their managers give them enough guidance on AI, and McKinsey's research points to the same place, that the barrier to getting value out of it sits with leaders, not with employees.
So I work with leadership teams on the part nobody can delegate, which is deciding what AI is used for, what never goes into it, what good output actually looks like in your company and how it should sound when it writes in your name. Then I train the team to brief it the same way, so the quality stops depending on who happens to be curious about it.
This is not prompt training. It is how your leaders describe the work, and it is the same skill that makes a new hire useful in their first week instead of their sixth month. I also co lead live AI workshops for business owners and professionals, which is where most of this gets tested before it ever reaches a leadership team.
By inquiry.
On Stage
Speaking, workshops and media requests
Chambers of commerce, business networks, conferences and company teams bring me in to make one thing concrete for their audience, which is how much money sits in the gap between what a leader means and what everyone else hears. I speak in English and Portuguese, in person and online, and I travel anywhere in the world for the right room.
Every talk includes a live Clarity Gap demo. I take one real instruction, the kind a leader gives every day without thinking about it, and I show the room what a team produces from it, what an AI produces from it, and what changes when we swap two words.
Your audience leaves knowing what their business sounds like to a stranger, with the words and the action steps to use the same week.
"We found immediate results after implementing some of the tips she shared."
Emerald LoweMembership Services Coordinator, Oceanside Chamber of Commerce
"Simone's manner of speaking was poised, confident and we received very useful information. I loved her style and her smile was contagious."
Stacey Smith-BaconLife Insurance Agent
"I had so many A-ha moments, and tonight's session was just mind blowing."
Mon MastersenWorkshop attendee
Signature Talks
Three talks, tailored to your audience
Premium Positioning: How to Show Your Value So the Right Clients Choose You First
(7 Signals That Make a Business Look Premium, and the Ones That Quietly Make It Look Cheap)
How excellent businesses can communicate their value so clearly that the right clients choose them first, even over louder competitors.
- Why clients rarely choose the most qualified business, and what they choose instead
- The words, bios and offers that make excellent businesses look smaller than they are
- How clients judge your price long before you say it
- Three questions to hear how your business sounds to a stranger
Magnetic Sales: The 4 Cs That Turn Conversations Into Premium Clients
(How to Sell Premium Offers in Conversations That Feel Natural)
The psychology behind sales conversations where a premium price feels like the natural next step, for business owners who want to sell without pushing.
- Clarity, Conviction, Communication and Connection, the four pillars of the method
- Presenting your price without the uncomfortable pause
- Leading a conversation from the first DM to the yes
- What's really happening when someone says "let me think about it"
One Voice: How Premium Teams Use AI to Communicate Like Their Best People
(You're Not Bad at AI, You Just Never Onboarded It)
How teams can use AI with one standard, so every email, proposal and post sounds like the best person in the company wrote it.
- Why AI works brilliantly for one person on a team and frustrates everyone else
- The hidden cost of five people using AI five different ways
- What changes when a team treats AI like a new hire instead of a search box
- The questions every leader should answer before rolling AI out to the team
What your audience walks away with
ClarityThey know what their business sounds like to a stranger, and now they know exactly what to change.
ConfidenceThey can say their price without apologizing for it, and attract the clients who truly understand their value.
LanguageReal words they can use right away, so they attract premium clients ready to invest in a high ticket.
MomentumClear action steps to put into practice the same week, starting with one change before they leave the room.
In the Media
Interviews and TV segments
SD Voyager · InterviewCommunity Highlights: Meet Simone Talarico Ross
Simone tells the story behind her path, from a teenager teaching English and years in nursing to journalism and building her own business, and why she believes setbacks can become breakthroughs.
Read the interview → Brazilian TV · Business segmentsFrancine Zanardi ConvidaWatch the segments Simone produced on how big brands use neuromarketing, and how you can use the same principles in your own business. The videos are in Portuguese, and YouTube's automatic captions can translate them to English.
Watch the segments → Podcast · The Tim Gillette ShowSimone joins the Tim Gillette ShowA conversation with a host who has known Simone for years, about online visibility and how business owners can get seen by the right people.
Watch on YouTube →
From the Articles
Why Excellent Businesses Sound Cheaper Than They Are
By Simone Talarico Ross
The full version of the essay, with the questions business owners ask me most about price, positioning and the words that cost them clients.
Trained In
The training behind the work
Certifications in coaching, the neuroscience of change, NLP and marketing strategy, earned over the last twelve years and added to every year, because the work keeps changing and so do I.
How It Works
Three steps, and an honest answer
1
Apply
A short form that takes about five minutes, and I read every one myself.
2
Talk
A 30 minute conversation about where your business is and where you want it to go.
3
Decide
I'll tell you which option is right for you, or tell you honestly that I'm not the right person for what you need.
Questions
Before you apply
Who is Simone Talarico Ross?
I'm Simone Talarico Ross, an executive communication and clarity consultant, and I work with founders and executives of established businesses to close the Clarity Gap, which is the distance between what a leader knows and what their team, their buyers and their AI actually understand. My point of view is that clarity is the new programming language, because you can't design work you can't describe, whether you are briefing a person or a machine. I spent years as a journalist and then as chief editor of a business magazine, where I interviewed more than fifty CEOs and decided which of their stories deserved a page, and before that about ten years as a nurse assistant in emergency rooms, which is why I look for what is actually broken before suggesting a fix. I've had my own business since 2014, and today I work through Premium Shift Consulting, sales training, AI for teams, thought leadership content for founders and executives, and speaking in English and Portuguese.
Do I need a big audience?
No. Most of my clients sell through referrals, networking and direct conversations, and a premium position works in a room of ten people as well as it works online.
Do you do the work for me?
In Premium Shift Consulting, I build the foundation with you, write premium thought leadership content for you for ninety days on the social media channel you choose to focus on, and build the sales system you'll follow, and you take it into your sales conversations with me beside you. In Magnetic Sales Method™, I coach you while you do the work.
Do you do LinkedIn ghostwriting for founders and executives?
Yes, and it sits inside Premium Shift Consulting rather than being sold on its own. For ninety days I write your premium thought leadership content on the social media channel you choose to focus on, which for most founders and executives is LinkedIn, and your profile and bios get rewritten before any of it goes out. The reason it is not a standalone writing service is that posts written on top of a position nobody understands yet only spread the confusion faster, so I design your positioning and visibility strategy first, then the writing starts.
What if I'm not ready for consulting?
Start with a Positioning Clarity Session, where we solve one challenge in one hour and you get a week of Voxer support, or apply and tell me where you are, and I'll tell you honestly which option is right for you.
Do you work virtually?
Yes, with clients in the US and abroad, in English and Portuguese. I live in Southern California, and I'm open to in person consulting, speaking and events anywhere in the world, depending on what we agree on for each engagement.
Which service is right for me?
If clients don't understand why you charge what you charge, Premium Shift Consulting. If they understand it and the sale slips away in the conversation, Magnetic Sales Method™. If you have one challenge in the way, or you're not sure where to start, the Positioning Clarity Session.
Your next step
Your clients are already listening. Let's make sure they hear premium.
Tell me where your business is today and where you want it to go.
Contact
Let's talk
Tell me a little about you and what you need, and I'll get back to you personally within two business days.