Simone’s entire 20+ year career has focused on serving people.
She started as a nurse assistant, working in hospitals in all different departments for 8 years. While assisting doctors in life-threatening situations or taking care of patients and their families, she learned that building relationships based on being kind, yet truthful, clear and real is not only fulfilling, but builds it deeper and makes it long lasting. When she decided to change paths completely, she got a degree in Journalism, where her passion for communicating effectively blossomed. From writing articles to producing videos, all the way to formatting radio programs, and presenting in many formats, be it in front of the camera, or not, her creative side, together with a sense of achieving a goal and being focused, flourished.
“As a journalist, I always had the sense that if one person read, or heard or watched my reports, and learned something from it, or got inspired by it, I’ve done my job.”
Past
Simone was born in Brazil, in the wonderful City of Rio de Janeiro. She’s married in 2004, moved to the US in 2006, and has been living six blocks from the beach, in Oceanside, CA, since 2010.
Her last job was journalist and chief editor for a business magazine. There, besides interviewing CEOs and founders of companies on a daily basis, she also had to manage a team of graphic designers, journalists, and contributors. Interviews were focused around various subjects like leadership, finances, technology for business, and marketing. One key part of the position was guiding the magazine's marketing team, and receiving guidance on how to write content for the web—a time when SEO started to be extremely important.
Then social media came to change the world, and Simone became very attracted to this new way of communicating—primarily because of its instantaneous audience response. She dove right in and learned everything she could at the time—a time when not too many people knew much of it, and she was successful right from the start in getting readers to engage.
