If you are a consultant, coach or speaker and you have set up your Facebook Business Page, you probably understand that Facebook is still, far and away, the most popular Social Media platform and one of the most inexpensive resources you can use to be in contact with your clients, in a non-threatening way.
That is why, when asked by my clients which Social Media platform they should focus their efforts and investments on, if they had to choose one, I am adamant in saying it is Facebook.
Now, although Facebook is a very relevant social media platform, what sometimes can be confusing are the best ways to use the platform.
There are many strategies that you can work on Facebook to get engagement, and end up getting somebody on your website, which is the most common goal, but if you are not sure what to do with your page, follow these three rules and you can be on your way to get results:
- Don’t ignore your page: You must show up consistently. When you ignore your page for too long, and a prospective client research about you online and they find your page, but they see you haven’t post anything for a month, they might think you are not in business anymore, or that you are not organized enough to even keep your business page. So, maybe that is not a person they want to do business anymore! And there goes a client, flying away!!!
- Be creative: There are some things that can help encourage engagement. Yes, a lot have changed but the use of videos, graphs and images are still very attractive and generate more engagement, so make sure every post has one of these.
- Use analytics: In Marketing in general, and in Social Media even more, you need to track your efforts. On the Facebook Insights tab, there is a world of information that, when translated correctly, will help you understand which kind of results you are having with your posts, what posts and strategy must be changed, what time your fans are in the platform, and the list goes on. Replicate what succeeds. Analyzing your results is crucial to move forward with your Social Media Marketing Plan.
And in the end, consistency is key. If you do all that for a month or two, chances are you’re not going to see your fan base grow or your engagement increase. Unless you’re doing Facebook Ads, Social Media Marketing is a long-term strategy, and maintaining your business page updated can lead you to great results, but you have to keep at it!